Sunday, May 10, 2009
Retro Pun
You may have noticed that McDonald's is putting McCafes in their restaurants - coffee bars selling drinks similar to Starbucks. Mickey D's is attempting to compete with Starbucks in the coffee biz in a big way. I have a little ABC News video clip I use in my business strategy class that prompts some interesting discussion on McDonalds' competitive efforts. One of the questions I ask is, "OK, what should McDonald's do to make certain they are successful?" In class, on the day we were discussing this one student said, "I think McDonald's should acquire all of the other coffee companies, so there are no more competitors besides Starbucks." I said, "So, if they really did that, would they be considered McQuisitions?"
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